Medalist
It’s been over a century since Medalist produced their first pair of cotton thermal underwear. Through the years, they evolved with innovations in assembly-line production, fabric treatments, yarn constructions and synthetic polymers.

In 2004 Vertex Internet redesigned the Medalist.com site with the goals of better branding, usability, product merchandising, content management and E Commerce capabilities. The result is a newly designed sleek site that accurately reflects Medalist’s brand identity and brings the entire Medalist product catalog on-line for purchase.

The site features an integrated Content Management System (CMS) that allows Medalist staff to update content such as product attributes or news items. Additionally, Vertex Internet integrated a dealer locater application that allows web visitors to find the nearest location to purchase Medalist gear.

For visitors wishing to buy Medalist products on-line, Vertex Internet built an E Commerce foundation using Microsoft Commerce Server 2002. E Commerce features include send-to-a-friend, price promotions and integrated coupon redemption. Medalist also uses Vertex Internet’s integrated suite of email campaign management tools, Listrak, to communicate with customers on a regular basis.