The ever-changing landscape of email marketing requires firms to look to a competent partner that will assist them in embracing the best practices of the industry. At Listrak, our professional services team works with clients to integrate email marketing with their broader marketing efforts. We approach email marketing best practices at a high level. From lead generation through customer retention, we assist our clients in the application of methods used to gain best response rates.

Acquisition
Listrak takes great strides to examine and implement the newest and best techniques and processes used for email acquisition. Regardless of your industry, the team at Listrak will show you the hottest acquisition methods that are proven to grow clientele lists.

Content & Creativity
1% inspiration, 99% perspiration—that’s what it takes to create a winning email campaign message. Carbon copies and templates simply don’t deliver results. That’s why Listrak’s creative architects begin the email design and content process by conducting extensive brand research, target audience demographic analysis, and market trend evaluation. Our findings are then translated into vivacious colors, design and content—all ideally placed within the message—that reach your target audience on an impactful level.

Deliverability
Deliverability remains the #1 concern for email marketers. As your dedicated partner in email marketing, Listrak is committed to continuous development and implementation of deliverability enhancing features, such as our new SPAM Score content scoring system and our AOL complaint handling system. Listrak also conducts extensive behind-the-scenes efforts to maintain white-listings with major ISP’s and by meeting all governmental standards of acceptable use.

Outside of Listrak’s efforts to break down message barriers and promote campaign deliverability, marketers must also initiate best practices for subscription management, message composition and ISP relations if they seek the ultimate in deliverability.

To help marketers realize delivery-enhancing practices, Listrak’s team of email marketing professionals is educated and ready to help you implement agendas to reach your deliverability goals.

Analytics & Tracking
Each Listrak email can host a plethora of links and data mining devices designed to help you determine the exact demographics of your customers. Through real-time web based reports and analytics you'll get a high level view of your campaign results, plus be able to drill-down into the specifics of your data. The more known about your ideal customer, the more you can refine future email campaigns to deliver exactly what your customers want, when they want it. The valuable information provided by Listrak’s analytic and tracking tools will pave your road to increased buy rates and order volume, decreased bounce backs and unsubscribes, and of course, an ever-growing return-on-investment.